CIC Commercial Casualty Practice Test – Complete Exam Prep 2026

The primary goal of an advertisement is to attract customers. Advertisements are designed to promote products or services, creating interest and encouraging the target audience to take action, such as making a purchase or engaging with the brand. Effective advertising communicates key benefits and features of a product, aiming to draw attention and encourage potential buyers to consider it as a solution to their needs or desires.

While informing the public is an aspect of advertising, the crux of its function is to generate consumer interest and sales. Similarly, competitive deterrence and public relations strategies may play roles in a broader marketing context, but they are not the primary focus of advertising itself. Instead, the essential purpose remains firmly centered on attracting customers and driving them towards a specific action or response.